Last weekend The Event Works team accompanied our client Vape Emporium to the extremely successful MCN London Motorcycle Show 2015, held at ExCeL London.
The atmosphere at the east London bikers’ event was incredible, with customer after customer rolling up to the Vape Emporium stand to enquire about the array of exciting vaping equipment and products.
At the beginning of the event the exhibition stand seemed to be in a poor location, but we quickly learned that in fact it was the ideal location. The show was so popular that particular areas of the venue were hugely over-populated (possibly something to do with all the scantily clad women!). Vape Emporium’s positioning in the arena, on stand R650, allowed for customers to get out of the busy zones and stop comfortably to consult with the vape team, and try out the products leisurely.
The three day event proved to be an enormous success for our client, as they had a fantastic uptake on new vape kits. Vape Emporium has a vape shop in Hampstead and an online store, but makes the most of events suited to their clientele to promote new products. But as vaping is so popular nowadays this ranges from the Ideal Home Show to The Erotica Show!
The amount of smokers looking to convert to vaping was even better than when Vape Emporium exhibited at last year’s event – which just shows the amazing momentum of the vaping revolution. There was also a huge increase in the number of current vapers that came over to try out the new e-liquids and vape products, as well as existing customers who were pleased to see vaping back at the bike show.
Vape Emporium’s co-founder Andy Logan said: “Great show, with hundreds of wonderful customers. It was great to see how many people were genuinely visibly shocked by the difference in flavour and vapour production they experienced from our e-liquids, in comparison to the lower quality brands they had tried previously.”
Find out more about how The Event Works’ team can support you at your event here.
Photos from the event: Check out the beautiful bikes on show, and the newly e-cig converted motorcyclists leaving smoking for the tyres on the road.
Date: 13-15 February 2015
Organiser: Motorcycle News UK (MCN)
Venue: ExCel London
Contact: Caroline Meech